|Western Europe||10.5 million|
|Eastern Europe||3.8 million|
|Latin America||2.5 million|
|Western Europe||56.3 %|
|Eastern Europe||20.4 %|
|Latin America||13.4 %|
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The IVW is an independent, neutral and non-profit organization that records and verifies the user figures we publish. With the IVW, media providers, advertisers and advertising agencies have created an effective control system which operates under their joint supervision.
The IVW determines, publishes, and controls the circulation figures of newspapers, magazines and other periodical publications. It also determines the geographical reach of trade magazines and daily press.
In the online media sector, the IVW determines the total number of page views and the individual use of associated web offers.
Since 1949, the German Association for Verification of the Circulation of Advertising Media (IVW) has been providing unbiased and objective data on the dissemination of advertising media. These findings provide a transparent media comparison for both consumers and advertisers. With this, media providers and advertisers have created an effective control system which they jointly supervise. As a non-governmental, impartial and non-profit testing institute, the IVW provides the media and advertising industry as well as the general public with basic data for the marketing of media as an advertising vehicle.