Publicity Campaigns  Manufacturers, Traders, Suppliers

The word"Promotion" in German means promotion and this is exactly what promotion campaigns are all about, namely the promotion of sales. This marketing tool is used to boost the sale of a product or service. In contrast to classical advertising via the mass media, such sales promotions directly address customers face-to-face. This direct approach to customers has the advantage that this type of advertising is personal, can be targeted and ideally has a quick effect in the form of an immediate purchase. Especially to boost the purchase of new products that have just appeared on the market or will soon appear, many companies like to use promotions. extremely important for the success of such an action, is a good promoter. The customer must be able to involve the customer in a conversation, gain their trust and ultimately convince them of the benefits of the product. Promotions can be carried out in different variants. Promotions involving competitions or the distribution of product samples are particularly popular with customers. The distribution of flyers or information brochures is also part of the repertoire. In addition, the tasting stands in many supermarkets, where customers are asked directly whether they would like to try something, are very popular. The promoters inform the customers about the advantages of the product already during these costs and make them aware of where the corresponding product can be found in the supermarket.