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THINKING BEYONDThe Cruing Group is a leading manufacturer of diamond cutting tools for wood, composites, metals, plastics and resins machining.
Well-known for its high quality and innovation, Cruing has supplied tools to the most important companies in the aerospace, automotive, yachting and furniture industries all around the world for 50 years.
Thanks to the ongoing investment in R&D, Cruing is able to put 3 new patents a year on the market and this continuous search for innovative solutions, this motivation to think beyond the last achievement is contained in the company pay-off.
“Thinking beyond” for Cruing means not simply satisfy customer’s needs, but means to be thrust forward, being able to anticipate and translate the needs into new products and solutions.

Founded by Jakob Schmid in 1882 the long-established family business JSO today is one of the world leading suppliers of shank type tools to trade and industry. True to our motto “Precision creates value” all our precision products ensure long tool life and best quality machining. Thus we make a decisive contribution to optimizing your manufacturing processes and increasing your operational efficiency.
Modern and continuously updated machinery, professional choice of raw materials, well qualified staff and comprehensive inspection at every stage of production additionally ensure the continuous advance of our high quality standards – making sure that our precision products are absolutely reliable.
Our Quality Management System is certified according to ISO 9001:2015.