Online Marketing  Manufacturers, Traders, Suppliers

Offering services and goods alone is not enough. These must also be distributed professionally. A skilful marketing strategy is indispensable, especially for new publications. In the digital age, online marketing is an integral part of the marketing mix in all industries. This includes search engine marketing and affiliate marketing, which are considered the best-known forms of online marketing.Search engine marketing, SEM for short, describes the maximization of the visibility of products and services offered via the digital channel, usually a company website.Google offers its AdWords customers for example to book small text ads above the search results. These are displayed when you search for relevant keywords. It is also possible to place ads with Google advertising partners, which can consist of text banners or multimedia banners and are only displayed if the partner site has meaningful content. The billing is based on CPC (Cost per Click). With larger budgets, it makes sense, due to the complexity, to have the control of the SEM campaigns carried out by professional agencies and not by themselves.In affiliate marketing, billing is traditionally on a CPL basis (cost per lead), i.e. only if a business deal is actually concluded. Classic examples are websites that offer price comparisons and (co-)list links to webshops and registration forms in the search results.