Advertising Films  Manufacturers, Traders, Suppliers

Advertising videos in the economy The term advertising videos falls into the field of marketing. The aim is to increase sales of products or services with the help of advertising videos. Costs are often a problem with advertising videos. Therefore, this type of advertising is only used by very specific companies. Advertising videos are broadcast both on television and, more recently, on the Internet in the form of small ads. The latest trick is advertising before videos, an example is MyVideo.There have to be certain factors for a company to publish advertising videos. On the one hand, the size of the company must be right. A kebab stand next door would therefore have no chance to publish a meaningful advertising video. Large companies such as Mediamarkt, Aldi and so on, though. Furthermore, the target group must be right. This means that companies like Siemens are certainly not making advertising videos, as the target groups are for the most part other companies. The end consumer, i.e. the private households, are therefore not a target group for such companies, so no television advertising is required. The sales group must be large enough. So quantitative sales must be high enough to cover the cost of an advertising video. Milka chocolate, for example, is sold throughout Germany. More than 40 million people buy such chocolate, whereas a local type of beer is only bought by a few thousand. With the latter, the costs would be far higher than the expected profit.