Agencies  Manufacturers, Traders, Suppliers

An agency is a company which works with professionals, who are specialised in the provision of particular services. Companies, which do not have this specific knowledge commission agencies to find the professionals needed. The contract can be for an individual project and for a relatively short period of time or a lot of companies have fixed agency contracts for a longer period of time.

In every service provision field there are agencies. Almsot all companies use advertising agencies. Marketing experts prepare the product concepts and carry out a briefing discussion with the advertising agency in which things such as the aim, the amount of the advertising budget, the timing and the advertisement are set out. With this foundation the agency develops suggestions for a creative implementation of the marketing concept. They instruct their graphic designers, ad writers and creative department to carry this out. Quite frequently PR agencies are used as due to their press contacts they can build up a positive public image for their client. Media agencies ensure the optimal distribution of the advertising budget, Event agencies are aware of the latest trends in their particular scene in order to organise promotionally effective events.  

The size of agencies various greatly. From small companies with 3 or 4 specialists to full service agencies which offer in a particular area such as for example in advertising all services imaginable. Critical for the success of an agency is working closely together with the customer.