Trade Business  Manufacturers, Traders, Suppliers

These are medium-sized (300 to 1,000 m²) to large (over 1,000 m²) shops with a defined assortment theme - e.g. in the fashion segment or electronics trade. Many brands are then presented within this theme - either in the form of brand shops or in the form of neutral surfaces. The branded products guarantee topicality, selection and quality, the operator also provides competent advice and full service. Suitable locations can be found in city centre locations as well as in the larger shopping streets of the cities. Trade houses are usually the points of sale of the well-known (manufacturer or sales) brands in all product ranges. Fashion and accessories are sold through this type of business (usually in a franchise system) as well as telephones, shoes, sporting goods, gifts, watches, jewellery or even food and much more. The main message is the brand that is powered into the market by the manufacturers' massive marketing machine. Consumers can expect a familiar range of the latest products at high prices. High-quality advice and perfect service complete this quality offer. Apart from the prestigious flagship stores, such shops usually only require smaller areas in prime inner-city locations.