Concurence Analyses  Manufacturers, Traders, Suppliers

Two days seminar: How to analyze your competition
Toolbox with templates included !
One thing is certain: In the future, the cut-throat competition will intensify even further intensify.
If you want to assert yourself on the market, you need not only well-founded knowledge about your customers, but also about your competitors and a practice-oriented systematics in order to derive the essential from the flood of information.

• In this MSC seminar you will receive a comprehensive overview of practice-oriented

  methods and tools for conducting competitor analyses.

• The 10 building blocks of the "Competitive Intelligence Systems" are provided to you as bundled

  know-how.

• You will receive checklists and concrete help for the implementation in practice.
• You will learn to evaluate competitor data skilfully and to present them convincingly.
• Among other things, the Toolbox.
• Tips and tricks help you in dealing with the flood of data: In the shortest time to the point.
• exchange of experience and current examples from practice show you: "How do others do it? "

SERVICES / FEES

The participation fee for both training days is:
1.475,- Euro plus VAT

The fee includes

-2 days seminar
-Seminar documents
-Book: "How to analyze your competition"
-Toolbox with templates, checklists

and examples (Excel, Word, Powerpoint)

-2 lunch menus and conference drinks

TARGET GROUP
Companies in the capital goods industry, companies that manufacture and/or distribute technical or consulting-intensive products, software and service companies.

PARTICIPANTS;/p>
■ Managers and employees from the market/
Competition research, marketing, sales, customer service,
Development, Key Account Management
■ Product Manager
■ Assistants to the Management